We all know that providing a good search experience for website visitors is hard. Everyone expects it to “just” work like Bing or Google. Maybe there is a better way, maybe we fix this with help from AI. Join the session to see how you can leverage Cognitive Services with Azure Cognitive Search in your apps. With AI based semantic search abilities this technology can provide results that are closer to the intent of original query. You will also learn how to enhance and enrich search through Cognitive Service Skills like natural language processing, image analysis, entity recognition capabilities. Don't know what those are? Well that's not a problem because you will find out. You can expect to walk away knowing how to generate your own enrichment pipeline that leverages the power of AI to solve your search woes. Why not use the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade into your site? Maybe AI can make it "just" work.