Damian Synadinos!

building better software, and building software better

Damian Synadinos has been helping “build better software and build software better” for more than 24 years. Now, through his company Ineffable Solutions, Damian offers experienced-based and research-hardened talks, training, and consulting. Damian’s experience spans many roles and companies in diverse industries including airline, education, ecommerce, finance, insurance, and retail. He is an organizer of an annual, regional testing conference, and frequently mentors, coaches, and advises IT professionals around the world. Damian is also an international speaker and trainer, who supplements his vast and varied experience with deep research to present fundamental topics that are applicable to a wide range of contexts at numerous conferences and corporations.

The Hidden Requirements: Exploring Emotions with Placebos

Traditionally, there has been a lack of focus on emotional requirements - the feelings that a system should induce in its users. Why is this important? Because the way we feel about software is important and should be considered! In this presentation, I support this claim by stressing the value of emotional requirements through relevant facts, opinions, statistics, quotations, examples, and more. Then, I offer a few practical methods to obtain, create, and assess emotional requirements. Finally, I use placebos as lens through which to view software and gain insight into emotional requirements. Join me to for a thoughtful and thorough exploration of The Hidden Requirements!

11:00 AM