Scott Showalter!

Forming Dream Teams to Create Dream Products

Bio!
Scott Showalter is an Agile Coach at Ford. For over a decade, he's enabled teams to thrive at crafting experiences for digital and physical products in a diverse sphere of industries including automotive, security, banking, dining, public safety, transit, mobility and social spaces. Scott encourages us to forge connections with real users, understand their journey, empathize with their needs, and consider how they think and work, so we can accomplish their goals within the context of the problem space. Scott organizes several UX meetups across Ohio & Michigan, and speaks often at conferences, teaching people how to find and solve meaningful problems that people actually care about. Scott's dynamic presentation style delivers learning in many ways for many different types of learners, and he threads humor throughout his sessions to help drive every point home and make each one memorable.
Session!

Caring for New Users: Adoption, Onboarding, Empty States, Feedback Herding, Friction, Hooks & More!


What does it take to craft a great experience for new users of our product? Once we're ready to move past MVP-stage, having learned what we needed to learn, there's still more to think about than merely what capability to give our earliest adopters and how that translates into functionality for the team to build and scale. Even if you're late to the game, there are always new users to care for with established products too. Enter the concept of "New UX". It's a quintessential component of product design. This session explores the idea of transforming new users into power users. It'd be nice if we could all hone our intuition skills and create absolutely 100% intuitive products 100% of the time, but that's more fantasy than reality. So we must leverage techniques that help us make our new users feel awesome! You'll learn: * How to overcome the struggle to drive adoption * Considerations for short attention spans, limited scratch memory, temporary disabilities, and avoiding subjecting new users to cognitive load & burnout. * The many types of onboarding, and which method is optimal for our users' in learning how to use our app. * Permission priming, permission pouncing and other concerns for user privacy when our apps need access beyond various device limitations. * What empty states are, and how you need to think about them in the context of your product and your users' goals in order to make them useful as well as delightful. * Sources of friction in the experience and in growing our user base. * How we can keep new users coming back, through consideration of habit formation tactics
Where/When?

Time: 8:30 AM

Room: impact.com (Live 27 - Simul 23, 24, 25, 26)