What does it take to craft a great experience for new users of our product? Once we're ready to move past MVP-stage, having learned what we needed to learn, there's still more to think about than merely what capability to give our earliest adopters and how that translates into functionality for the team to build and scale. Even if you're late to the game, there are always new users to care for with established products too. Enter the concept of "New UX". It's a quintessential component of product design. This session explores the idea of transforming new users into power users. It'd be nice if we could all hone our intuition skills and create absolutely 100% intuitive products 100% of the time, but that's more fantasy than reality. So we must leverage techniques that help us make our new users feel awesome! You'll learn: * How to overcome the struggle to drive adoption * Considerations for short attention spans, limited scratch memory, temporary disabilities, and avoiding subjecting new users to cognitive load & burnout. * The many types of onboarding, and which method is optimal for our users' in learning how to use our app. * Permission priming, permission pouncing and other concerns for user privacy when our apps need access beyond various device limitations. * What empty states are, and how you need to think about them in the context of your product and your users' goals in order to make them useful as well as delightful. * Sources of friction in the experience and in growing our user base. * How we can keep new users coming back, through consideration of habit formation tactics