Debbie Levitt, MBA, is the CXO of Delta CX, and since the mid-1990s has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She’s a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean. She has worked in various CX and UX leadership and individual contributor roles at companies including Wells Fargo, Macy’s, StepStone, Sony Mobile, and Constant Contact. In the 2010s, San Francisco UX and marketing agencies had Debbie on speed dial. She completed projects for Traction, Fjord, LIFT, Rauxa, ROI·DNA, and Fiddlehead. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure. Her new book, “Customers Know You Suck,” (2022) is the customer-centricity how-to manual. Start investigating what’s holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers. In 2016, she became an O’Reilly author, but has since chosen to self-publish, and now has her own publishing imprint, Delta CX Media. Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the Delta CX YouTube channel.